Context matters. Perception Is Everything

I am once again wearing my “Marketing” hat this morning and came across a blog post by ‘A PHOTO EDITOR‘ that talked about perception. This is something that I have been thinking about for a very long time as a commercial photographer with clients all over the US, but living in a somewhat remote and small community like Sturgeon Bay, Wisconsin. It provokes a rather interesting line of thought and validates some of my decisions of late. Here is the excerpt that I thought interesting and worthwhile sharing:
“On a cold January morning in a Washington, DC Metro Station, a man with a violin played six Bach pieces for about 45 minutes. During that time about two thousand people went through the station, most of them on their way to work.
In the end, only 6 people stopped and listened for a short while. About 20 gave money, but continued to walk at their normal pace. The man collected a total of $32. When he finished playing, no one applauded, nor was there any recognition.
The violinist was Joshua Bell, one of the greatest musicians in the world. He played one of the most intricate pieces ever written, with a violin worth $3.5 million dollars. Two days before Joshua Bell had sold out a theater in Boston where the seats averaged $100.”


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